What is SEO? Search engine optimization, commonly referred to as SEO, refers to the process of optimizing your website and its content so that it will rank highly in search engine results pages (or SERPs). Check out Digitalspotlight.com.au for their digital marketing services. As an important component of inbound marketing, search engine optimization can have major positive impacts on your bottom line—but only if you do it right. If you don’t know what you’re doing, or if you aren’t sure how to go about optimizing your website for search engines, you may end up shooting yourself in the foot.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a form of marketing that raises a website’s organic search rankings in SERPs by improving upon its on-site content, linking structure, and other non-technical factors. In order to achieve higher SERP rankings, you’ll need to create high-quality content, build quality backlinks to your site, and avoid spammy or irrelevant link-building practices.
Understanding the Difference Between On-Page and Off-Page SEO
Search engine optimization (SEO) isn’t just about what you write on your site; it’s also about how other sites are linking to yours. If a lot of different sites are linking to you, it will boost your search rankings—no matter if those other sites have great content or not. Good off-page SEO is important, but don’t make it out to be more complicated than it is.
Mastering Keyword Research
Keywords are like signposts. Before your business can reach an audience online, you need to ensure you’re using keywords that will be helpful and descriptive for your content. Keyword research is fundamental to a strong SEO strategy. If you don’t know what your audience is searching for, how can you build content that is meaningful to them? For many businesses just getting started in digital marketing, it might seem daunting or confusing trying to master keyword research—but it doesn’t have to be.
Properly Categorizing Your Site, Pages, and Posts
In order to rank well in search engines, you need to ensure that your site has a proper structure. If you have more than one page on your site, be sure to use internal linking (linking from one page on your site to another) in order to connect all of those pages together. Sites with clear, logical structures tend to perform better than sites with messy and disorganized ones.
Page Titles, Meta Descriptions, H1s, Image Names, Alt Tags
The basic elements of on-page SEO are critical to doing well in search. As a beginner, you should learn about how to craft your meta description and title tags for maximum exposure. Not only that but crafting good H1s and alt tags for images is also very important as it helps with both visitor experience and search engine indexing. By keeping these things in mind when writing a page of content, you’ll do a lot better in both user engagement and rankings.
Creating an Effective Internal Link Structure
What is an internal link? An internal link is a hyperlink that’s used on a website to connect pages within that site. It’s different from an external link, which connects users to another website or webpage. Your company’s own website will benefit from having a large number of internal links connecting your web pages together and will help enhance the user experience for your visitors. There are many different factors that go into creating an effective internal link structure. Here are some tips to help you build them properly
Implementing Schema Markup in Posts and Pages
A schema is a form of structured data that helps search engines parse content on your page. It is commonly used to establish facts like organization name, location, contact details, and other metadata. The mark-up also helps Google better interpret your posts and pages so that they are easier for users to find. In order to get all these benefits, you must use structured data markup when making updates to your site’s pages. With so many benefits why wouldn’t you want to implement schema?
Adding Rich Snippets to Pages and Posts
Rich snippets are simply HTML tags that a search engine recognizes and turns into more detailed information on SERPs. For example, if you’re serving up an image with a caption underneath it, your snippet might appear like (image) (caption). That can help you stand out and could potentially lead to more clicks because users can tell exactly what they’re looking at.
Analyzing and Fixing Broken Links on Your Website
Broken links are bad for your Google rankings, and they can drive users away from your site. Review each page of your website to make sure that all of its links are working properly. If you find a broken link, use a 301 redirect to ensure that it sends visitors to an appropriate destination. Once you’ve made these fixes, run a full-site crawl using your preferred search engine optimization tool. Since Google includes 404 errors in its ranking algorithm, fixing broken links will help improve your rankings over time.
Analyzing Google Analytics Data for New Digital Marketing Insights
Google Analytics can provide a wealth of information on how your website is performing, but figuring out what to do with all that data can be a challenge. Here are five tips for using Google Analytics data to improve your digital marketing strategy.