5 ways to be able to tell if your digital marketing agency is the right one for you
Are you looking to hire an agency that can provide you with the services you need? If so, you might want to know what to look for in one. It’s important to find an agency that fits your needs and budget, as well as that, has the experience and skills to help your business grow through digital marketing channels. Check out Digitalspotlight.com.Here are five things to consider when evaluating digital marketing agencies so you can be sure to find the best one for your business.
1) They are Expert in their Field
You have worked in your industry and have been successful, but when it comes to social media and internet marketing, do you feel like a fish out of the water? You need an agency that not only has experience in their field but also understands how important it is for them to stay up-to-date on trends. Remember that old adage: If all you have is a hammer, everything looks like a nail. A specialist knows what kind of hammer best matches which type of nail. At JI Group Marketing & Advertising we believe social media shouldn’t be looked at as just another advertising channel; instead, we treat each Social Media channel as its own industry with its own set of rules and best practices.
2) They offer Client-centric Approach
One of my biggest pet peeves when dealing with a company that does anything related to online marketing is seeing them focus too much on selling me something, and very little on what I need. A good agency understands who their client is and takes an approach that includes them in every decision because they are there to help solve my problem, not just sell me a product.
3) They have Sufficient Resources
A big part of ensuring a high-quality online presence is finding an agency that has enough resources—staff, expertise, and tools—to get it done right. Before committing to any firm, ask how many people are on their team, what exactly they’re working on (including examples), and who will handle your account directly. Find out about their workflows and processes: How do they manage clients? Are they agile or waterfall? What kind of analytics software do they use?
4) Their Services are Affordable
Pricing isn’t everything when it comes to selecting a digital marketing agency, but it’s important. You want an agency that provides competitive rates without sacrificing quality. There are several factors that influence pricing such as specialization and seniority of staff. This indicates their ability to offer quality services. A good rule of thumb is to look at how much time they spend on each project and what value they bring in return. A good agency will also have a clear breakdown of costs so there aren’t any surprises or hidden fees down the road.
5) They are Trustworthy
As you’re embarking on a new relationship with a prospective client, it’s vital that they feel completely comfortable around you and can trust that you’ll work hard to achieve their goals. You might think delivering top-notch results would automatically garner trust, but trust isn’t something that should ever be taken for granted. If there are any doubts about being trustworthy, it’s always best to nip them in the bud. Transparency throughout every step of an engagement is important. If there are concerns at any point along the way, address them immediately instead of waiting until after a client has completed an engagement with another firm only to discover their concerns aren’t being addressed.
